Essentials You Need to Optimize Your Site
Our search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.
All our work is handmade, there’s no artificial bots, spam, or pesticides in our organic strategies, and every campaign we work on is entirely bespoke to your industry, your business, and your team.
Most people using the Internet to find something in particular, start off with a search engine. Nearly 90% of Internet traffic starts from a search engine, so getting your web site listed is essential. This section of our web site will help you better understand the effort and process of search engine submission.
Search engine rules are changing constantly, causing it to be sometimes difficult to keep track.
To make things easier, we have broken the process down into 5 steps.
To make things easier, we have broken the process down into 5 steps.
Choosing effective keywords is the first step toward improving your website’s seo rankings. Start by creating a list of words and phrases people might use to find your website and its content.
Focus on keyword phrases containing two or more words, as there's typically less competition than single keywords and may improve your chances of ranking higher in the results. Organize your keywords by importance to ensure your most valuable terms are prioritized because there is a limit to how many you can use.
Aside from the content of the web site, the web sites title is without a doubt, one of the most important optimization tools.
Search engines put a lot of weight on the words in the page title. Placing this tag first and making your main (first) keyword the first word in your title, will give you a very powerful boost in ranking.
Don't forget that this the first thing that people will see when they see your page in a search result, so make it good! keep it short and appealing -- let it sell your site.
Metatags are meant to help search engines categorize web sites.
There are several META tags, but only three of them are really important: the description metatag, the keyword META tag, and the title tag. These tags are important when planning a search engine strategy, but just simply including them will not guarantee that your site will get good placement in the search engines. You need to make sure they are relavent to your website, meaning they need to match the content of the website for them to work correctly.
The actual content of your web site is another important factor in your search engine strategy.
The search engine spiders are basically 'blind'. They cannot see pictures, Flash or any other graphics. Having sufficient text on all pages for the search engines to index will increase your chances of better placement.
Search engines also look for keyword density in the text of your pages. This means that it is a good idea to use as many keywords in your content of your page.
Search engine spam is the use of unethical methods trying to improve your sites position in search engine ranking.
Here are some things to avoid doing:
Hiding keywords by making them the same color as you background.
Often used with hidden text. The repeating keywords over and over at the bottom of the page in a tiny font or within a metatag.
Never use popular keywords that do not apply to your site.
This is the use of keywords hidden in HTML tags like the comments tag, style tags, alt tags.
Or pages that are very similar. Duplicate pages are regarded as search engine spam by all the search engines and directories.
Do not optimize a page for high search engine placement and then swap another page in its place once a high rank is achieved.
Do not create spam filled re-direct pages solely for the intent of search engines.
Many search engines now consider the use of link rings & community links pages as spam.
Sites without content of value to the search engine users are often regarded as spam.
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Anchorage, AK 99514
Phone: 907-884-2333
Email: spoonfrog@alaskalife.net
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